Privacy Policy – House of Lumma

Effective Date: May 6, 2025 | Last Updated: May 7, 2025 Website: houseoflumma.com | Email: [email protected] | Phone: +1 (949) 231-8146

INTRODUCTION

Welcome to House of Lumma LLC (“House of Lumma,” “we,” “us,” or “our”). We are a luxury nightlife, events, and entertainment company headquartered in Lake Forest, California. This Privacy Policy describes how we collect, use, share, and protect your personal information when you visit our website at houseoflumma.com, attend our events, purchase tickets or VIP tables, or interact with us through email, SMS, or social media.

By accessing our website, purchasing tickets or VIP services, attending our events, or opting into our communications, you agree to the terms of this Privacy Policy.

1. INFORMATION WE COLLECT

1.1 Information You Provide Directly When you interact with House of Lumma, you may provide us with: full name, email address, phone number, and date of birth; billing and payment information (processed securely through third-party payment processors); mailing address and identification documents (when required for VIP reservations or age verification); event preferences, dietary restrictions, or special requests; and any messages, inquiries, or submissions through our contact forms or reservation requests.

1.2 Information Collected Automatically When you visit our website, we automatically collect: IP address, browser type, device type, and operating system; pages visited, time spent on pages, and links clicked; referring URLs and search terms; cookie data and similar tracking technologies; and geographic location data (city/region level) based on IP address.

1.3 Information from Third Parties We may also receive information from ticketing and reservation platforms, social media platforms when you interact with our accounts, marketing partners and analytics providers, and event photographers and videographers capturing content at our events.

2. HOW WE USE YOUR INFORMATION

2.1 Event Operations & Guest Services We use your information to process ticket purchases, VIP table reservations, and payments; confirm reservations and send event details and entry instructions; manage guest lists and event access; provide customer support; and ensure the safety and security of guests and staff.

2.2 Marketing & Promotional Communications With your consent or as permitted by applicable law, we use your contact information to send promotional emails about upcoming events and VIP packages; send SMS/text message marketing including event announcements, presale access, and reminders; deliver targeted digital advertising on social media and online ad networks; and share event highlights, photos, and video content featuring our guests.

2.3 Business Operations & Analytics We use your information to analyze website traffic and campaign performance, detect and prevent fraud or unauthorized activity, comply with legal obligations, and enforce our Terms of Service.

3. SMS & EMAIL MARKETING

3.1 SMS Text Message Marketing House of Lumma operates an SMS marketing program to keep you informed about events, VIP opportunities, promotions, and time-sensitive announcements. By opting into our SMS program, you agree to receive recurring automated marketing text messages from House of Lumma at the mobile number you provided.

Important disclosures:

Message frequency varies. You may receive multiple messages per week around event dates.
Standard message and data rates may apply depending on your mobile carrier and plan.
Consent to receive SMS messages is not a condition of any purchase.
To opt out, reply STOP to any message. You will receive one final confirmation text.
To opt back in, reply START or contact us at [email protected].
For help, reply HELP to any SMS or contact us directly.
We do not share your mobile number with third parties for their own marketing purposes.
We retain records of your SMS consent as required by the Telephone Consumer Protection Act (TCPA).

3.2 Email Marketing By providing your email address and opting in, you consent to receive marketing emails from House of Lumma including event announcements and exclusive invitations, VIP table and bottle service promotions, presale access and early-bird ticket offers, event recaps and photo/video highlights, and partnership opportunities.

You may unsubscribe at any time by clicking “Unsubscribe” in any marketing email or by emailing [email protected] with the subject line “Unsubscribe.” We will process your request within 10 business days. Transactional emails related to purchases are not affected by marketing opt-outs.

4. TICKET & VIP TABLE SALES — NO REFUND POLICY

ALL SALES ARE FINAL.

House of Lumma LLC maintains a strict No Refund Policy on all ticket purchases and VIP table reservations. By completing a purchase, you acknowledge and agree to the following:

4.1 General No Refund Terms

ALL TICKET SALES ARE FINAL. No refunds, exchanges, or cancellations will be issued for any reason, including personal schedule changes, illness, travel issues, or change of mind.
ALL VIP TABLE FEES AND MINIMUM SPEND DEPOSITS ARE NON-REFUNDABLE. Once a VIP reservation is confirmed and payment is processed, the transaction is final.
Partial refunds, credits, or rain checks are not offered except at the sole and absolute discretion of House of Lumma management.
Tickets and VIP reservations are non-transferable unless explicitly authorized by House of Lumma in writing.

4.2 Event Changes & Cancellations

If House of Lumma cancels an event entirely, affected ticket holders will be notified and options communicated in accordance with applicable California consumer protection law.
If an event is postponed or rescheduled, tickets and VIP reservations remain valid for the new date. No refunds will be issued for postponements or date changes.
House of Lumma reserves the right to modify event lineups, performers, venue layouts, or programming without prior notice. Such changes do not constitute grounds for a refund.

4.3 Denied Entry

Guests denied entry due to failure to meet age requirements, dress code violations, intoxication, disruptive behavior, or any other venue policy violation will not receive a refund.
House of Lumma reserves the right to refuse entry to any guest at its sole discretion.

5. HOW WE SHARE YOUR INFORMATION

House of Lumma does not sell your personal information to third parties. We may share your information only in the following circumstances:

Service Providers: Trusted third-party vendors who assist in operating our website, processing payments, sending emails/SMS, and running events. They are contractually obligated to protect your data and use it only for specified purposes.
Event Partners & Venues: Co-promoters, venue operators, or event partners as necessary to manage specific events you attend.
Legal Compliance: When required by law, subpoena, court order, or governmental authority, or to protect the rights, safety, and property of House of Lumma, our employees, guests, or the public.
Business Transfers: In connection with a merger, acquisition, or sale of business assets, your information may be transferred to the acquiring entity.
With Your Consent: For any other purpose with your explicit consent.

6. DATA RETENTION

We retain your personal information for as long as necessary to fulfill the purposes in this Privacy Policy and comply with legal obligations:

Purchase and transaction records: 7 years (as required by California tax and business regulations)
Marketing consent records (SMS and email opt-ins): Duration of relationship plus 5 years
Website analytics data: Up to 26 months
Event guest list data: 2 years post-event

When no longer needed, personal information will be securely deleted or anonymized.

7. COOKIES & TRACKING TECHNOLOGIES

Our website uses cookies and similar technologies including:

Essential Cookies: Required for website functionality, session management, and checkout.
Analytics Cookies: Used to understand visitor behavior (e.g., Google Analytics). Data is aggregated and anonymized.
Marketing Cookies: Used to deliver relevant advertisements and track campaign performance on platforms including Facebook, Instagram, and Google.
Preference Cookies: Store your settings such as language or previously viewed content.

You can manage or disable cookies through your browser settings. Disabling certain cookies may affect website functionality.

8. DATA SECURITY

House of Lumma implements industry-standard security measures including SSL/TLS encryption for all data transmitted through our website; secure payment processing through PCI-DSS compliant third-party processors (we do not store full credit card numbers); access controls limiting employee access to personal data on a need-to-know basis; and regular security reviews and updates.

Despite our efforts, no method of transmission or storage is 100% secure. If you believe your information has been compromised, contact us immediately at [email protected].

9. PHOTOGRAPHY, VIDEOGRAPHY & MARKETING USE OF EVENT MEDIA

9.1 Consent to Being Photographed and Filmed By attending any House of Lumma event, you acknowledge and agree that House of Lumma and its authorized photographers, videographers, and media partners may capture photos and videos at all events. Your image, likeness, and voice may be recorded. Your attendance constitutes your irrevocable consent to be photographed and filmed.

9.2 Marketing Use of Photos and Videos House of Lumma reserves the right to use event photos and videos — including images in which you may appear — for marketing and promotional purposes, including:

Social media posts and stories on Instagram, TikTok, Facebook, YouTube, and other platforms
Website content and event recaps on houseoflumma.com
Email newsletters and SMS campaigns
Paid digital advertising including social media ads and display campaigns
Press releases, editorial content, and media coverage
Promotional materials including flyers, posters, and digital assets

House of Lumma does not compensate guests for use of their image or likeness in marketing materials. By attending our events, you waive any right to review or approve the final use of your image.

9.3 Opt-Out Requests for Media If you do not wish to appear in marketing materials, please notify our staff at the event or contact us in writing at [email protected] before or immediately after the event. We will make reasonable efforts to honor opt-out requests but cannot guarantee removal from content already published. We cannot restrict photography or videography by other guests, media partners, or the general public at events.

10. YOUR PRIVACY RIGHTS

10.1 California Residents — CCPA/CPRA Rights If you are a California resident, you have the following rights:

Right to Know: Request information about the categories and specific pieces of personal data we have collected about you.
Right to Delete: Request deletion of your personal information, subject to certain exceptions.
Right to Correct: Request correction of inaccurate personal information we hold about you.
Right to Opt Out of Sale/Sharing: We do not sell personal information. If this changes, we will provide a “Do Not Sell or Share My Personal Information” link.
Right to Non-Discrimination: We will not discriminate against you for exercising your privacy rights.

To exercise your CCPA/CPRA rights, submit a verifiable request to [email protected] or call +1 (949) 231-8146. We will respond within 45 days.

10.2 Marketing Opt-Out Options

Email: Click “Unsubscribe” in any marketing email or email [email protected]
SMS: Reply STOP to any text message from us
Cookies: Adjust preferences through your browser settings
Please allow up to 10 business days for opt-outs to take effect.

11. CHILDREN’S PRIVACY

House of Lumma events are intended for adults aged 21 and over (unless specifically advertised as an all-ages event). Our website and services are not directed to individuals under the age of 18. We do not knowingly collect personal information from minors. If you believe we have inadvertently collected information from a minor, please contact us immediately at [email protected].

12. THIRD-PARTY LINKS AND SERVICES

Our website and communications may contain links to third-party websites, social media platforms, ticketing services, or applications. This Privacy Policy does not apply to those third-party services. We encourage you to review the privacy policies of any third-party platforms you interact with. House of Lumma is not responsible for the privacy practices or content of third-party platforms.

13. CHANGES TO THIS PRIVACY POLICY

House of Lumma reserves the right to update or modify this Privacy Policy at any time. When we make material changes, we will update the “Last Updated” date at the top of this page, post the revised policy at houseoflumma.com, and notify subscribers via email or SMS where required by law. Your continued use of our website or services after the effective date of any changes constitutes your acceptance of the revised Privacy Policy.

14. CONTACT US

If you have any questions, concerns, or requests regarding this Privacy Policy, please contact us:

House of Lumma LLC Founder: Alex Hashemi Address: Lake Forest, California Email: [email protected] Phone: +1 (949) 231-8146 Website: houseoflumma.com